Employee retention within the new world of work and flexible workforce management framework

Keywords: organizational commitment, dysfunctional retention, employee attachment zones

Abstract

Subject. The flexible workforce management model emerging within the "New World of Work" concept enables employers to respond to environmental challenges while developing algorithms for retaining key personnel.
Purpose. To identify effective methods and tools for employee retention within the contemporary context of a volatile and unpredictable business environment. The study examines mechanisms for enhancing employee loyalty and mitigating the adverse effects of staff turnover.
Methodology. The methodological framework is grounded in the VUCA, BANI, SHIVA and TACI theories, which characterize the dynamics and uncertainty of the modern operating environment. The empirical basis incorporates insights from European universities and organizations that have confronted employee retention challenges.
Results. We proposed the scientific discourse regarding the feasibility, contradictions, and implementation challenges of employee retention amid illusory stability, complex future forecasting, labor shortages and impulsive employee behavior. Incorporating functional turnover consequences into strategic planning helps organizations focus on employees whose weakening organizational attachment creates risks of competence portfolio depletion, information leakage and employer brand degradation. Employee attachment strategies and soft mobility constraints can be implemented through a logical step-by-step algorithm.

Author Biographies

Irina B. Durakova, Voronezh State University

Dr. Sci. (Econ.), Full Prof.

Andrey A. Martcevoy, PJSC Magnit

Managing Director of the "Center" District Group of the Magnit retail chain

References

Арбатова, Н. К., & Кокеев, А. М. (2016). ЕС перед вызовом миграционного процесса. Позиции европейских стран. М: ИМЭМО РАН. [Arbatova, N. K., & Kokeeva, A. M. (2016). The EU facing the challenge of the migration process. Positions of European countries. Moscow: IMEMO RAS. (In Russian).]

Арефьев, М. А., Зыкин, А. В., Карпичев, Е. В., Фоминых, Н. Ю. (2024). SPOD, VUCA, BANI как цивилизационные характеристики современности. Социодинамика, (10), 1-19. [Arefyev, M. A., Zykin, A. V., Karpichev, E. V., & Fominykh, N. Yu. (2024). SPOD, VUCA, BANI as Civilizational Characteristics of the Modern Era. Sociodinamika, (10), 1–19. (In Russian).] DOI: 10.25136/2409-7144.2024.10.71653

Дуракова, И. Б. (ред.) (2025). Управление персоналом в России: адаптация к настоящему. Книга 12. Москва: ИНФРА-М. [Durakova, I. B. (ed.) (2025). Human Resource Management in Russia: Adapting to the Present. Book 12th. Moscow, INFRA-M. (In Russian).]

Дуракова, И. Б., & Митрофанова, Е. А. (2023). Новые тренды и новое в трендах развития рынка труда. Вестник Воронежского государственного университета. Серия: Экономика и управление, (3), 63-73. [Durakova, I. B., & Mitrofanova, E. A. (2023). New trends and novelties in labor market development trends. Proceedings of Voronezh State University. Series: Economics and Management, (3), 63–73. (In Russian).] DOI:10.17308/econ.2023.3/11377

Дуракова, И. Б., Митрофанова, Е. А., & Григоров, И. В. (2023). Работники старших возрастов в ревитализации рынка труда. Вестник Воронежского государственного университета. Серия: Экономика и управление, (2), 71-82. [Durakova, I. B., Mitrofanova, E. A., & Grigorov, I. V. (2023). Older Workers in the Revitalization of the Labor Market. Proceedings of Voronezh State University. Series: Economics and Management, (2), 71–82. (In Russian).] DOI:10.17308/econ.2023.2/11095

Кибанов, А. Я., & Дуракова, И. Б. (2024). Управление персоналом: стратегия, маркетинг, интернационализация. Москва, ИНФРА-М. [Kibanov, A. Ya., & Durakova, I. B. (2024). Human Resource Management: Strategy, Marketing, Internationalization. Moscow: INFRA-M. (In Russian).]

Ожегов, С. И. (1984). Словарь русского языка. М.:Рус.яз. [Ozhegov, S. I. (1984). Dictionary of the Russian language. Moscow: Russian language. (In Russian).]

Попова, Е. В. (2021). Управление рисками в VUCA – мире. Modern Science, (1-1), 78-81. [Popova, E. V. (2021). Risk Management in a VUCA World. Modern Science, (1-1), 78–81. (In Russian).]

Хаммерстад, А. (2016). Беженцы в Европе. История миграции, перемещения и интеграции. Per Concordiam. Журнал по проблемам безопасности и обороны Европы, 7(1), 10-17. [Hammerstad, A. (2016). Refugees in Europe. History of migration, displacement, and integration. Per Concordiam. Journal of European Security and Defence Issues, 7(1), 10–17. (In Russian).]

Bergmann, F. (2020). Neue Arbeit, neue Kultur. Springer, Gabler.

Erpenbeck, J., & Sauter, W. (2021). Future Learning und New Work. Freiburg.

Felfe, J. (2008). Mitarbeiterbindung. Hogrefe, Göttingen.

Femppel, K., & Böhm, H. (2007). Ziele und variable Vergütung in einem dynamischen Umfeld. Düsseldorf, W. Bertelsmann Verlag.

Fritz, S., & Schneider, H.-J. (2021). Erfolgs- und Kapitalbeteiligung der Mitarbeiter. Vom Mitarbeiter zum Mitunternehmer. Wiesbaden.

Gmuer, M., & Klimecki, R. (2005). Personalmanagement. Lucius & Lukius.

Hom, P. W. (2019). Employee Retention and Turnover. Why people stay or leave. Routledge, London.

Huf, S. (2012). Ursachen der Fluktuation verstehen, Mitarbeiterbindung optimieren. Personalführung, 45(3), 28–36.

Lee, T. W. (1999). The unfolding model of voluntary turnover: A replication and extension. Academy of Management Journal, (42), 450–462.

Lee, T. W., & Mitchell, T. R. (1994). An alternative approach: The unfolding model of voluntary employee turnover. Academy of Management Review, (19), 51–89.

Lutze, M., Schaller, P. D., & Wüthrich, H. A. (2019). New Work. Zurück in die Zukunft der Motivation. Zeitschrift Führung + Organisation (zfo), 88(6), 356-362.

March, J. G., & Simon, H. A. (1958). Organizations. Wiley, New York.

Mobley, W. H. (1977). Intermediate linkages in the relationship between job satisfaction and employee turnover. Journal of Applied Psychology, (62), 237-240.

Oechsler, W. A., & Paul, C. (2019). Personal und Arbeit. Einführung in das Personalmanagement. De Gruyter Oldenbourg.

Rupietta, K., & Beckmann, M. (2016). Arbeit im Homeoffice: Förderung der Arbeitsbereitschaft oder Einladung zum Faulenzen? PERSONALquarterly, 68(3), 14-19.

Schermuly, C. C., & Geissler, C. (2020). Was ist New Work? Und wenn ja: wie viele? Personal magazin, 22(8), 46–49.

Scholz, Ch. (2010). Vahlens Grosses Personallexicon. Verlag Franz Vahlen.

Strutz, H. (2014). Handbuch Personalmarketing. Springer Link.

Weißenrieder, J. (2019). Ein paar Gedanken vornweg, in: Weißenrieder, J. (Hrsg.): Nachhaltiges Leistungs- und Vergütungsmanagement. Entgeltsysteme zwischen Status quo, Agilität und New Pay, Wiesbaden.

Published
2025-10-20
How to Cite
Durakova, I. B., & Martcevoy, A. A. (2025). Employee retention within the new world of work and flexible workforce management framework. Eurasian Journal of Economics and Management, (3), 50-60. https://doi.org/10.17308/econ.2025.3/13267
Section
Economy of Work and Human Resource Management