Marketing models of interaction of subjects of the market of trade real estate

  • Vera Ivanovna Aleshnikova The State University of Management
  • Tatiana Ivanovna Smotrova Voronezh State Technical University
Keywords: relationship marketing, key partners, marketing partnership models, principles of interaction between actors, commercial real estate market, interaction effects

Abstract

The article presents an approach to the problem of building long-term mutually beneficial relations of subjects of the real estate market. A basic marketing partnership model, taking into account the interests of the commercial real estate market.

Metrics

Metrics Loading ...

Author Biographies

Vera Ivanovna Aleshnikova, The State University of Management

Dr. Sci. (Econ.), Full Prof., Departement of Marketing

Tatiana Ivanovna Smotrova, Voronezh State Technical University

Assist. Prof., Departament of Management

Published
2015-09-30
How to Cite
Aleshnikova, V. I., & Smotrova, T. I. (2015). Marketing models of interaction of subjects of the market of trade real estate. Proceedings of Voronezh State University. Series: Economics and Management, (3), 171-176. Retrieved from https://journals.vsu.ru/econ/article/view/9535