Evolution of ideas of personnel marketing

  • I.V. Boldyreva Voronezh State University
Keywords: marketing personnel, marketing labor, the evolution of staff marketing technology development in an organization

Abstract

The article presents the results of original research in the field of marketing technology evolution in a business organization. The most detailed scientific ideas have been presented by West Germany scientists. The article highlights the specificity of staff marketing in Russia.

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Author Biography

I.V. Boldyreva, Voronezh State University

Postgraduate Student, Departament of Personnel Management

Published
2012-06-30
How to Cite
Boldyreva, I. (2012). Evolution of ideas of personnel marketing. Proceedings of Voronezh State University. Series: Economics and Management, (2), 115-118. Retrieved from https://journals.vsu.ru/econ/article/view/9803