Evolution of ideas of personnel marketing
Keywords:
marketing personnel, marketing labor, the evolution of staff marketing technology development in an organization
Abstract
The article presents the results of original research in the field of marketing technology evolution in a business organization. The most detailed scientific ideas have been presented by West Germany scientists. The article highlights the specificity of staff marketing in Russia.
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Published
2012-06-30
How to Cite
Boldyreva, I. (2012). Evolution of ideas of personnel marketing. Proceedings of Voronezh State University. Series: Economics and Management, (2), 115-118. Retrieved from https://journals.vsu.ru/econ/article/view/9803
Section
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