Development of the content of an image in business

Authors

Keywords:

image, brand image, marketing effectiveness

Abstract

Considers the development of the concept of image, providing a competitive advantage and profit of modern business.

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Author Biography

  • Inna Viktorovna Goncharova, Voronezh State University

    Cand. Sci. (Econ.), Assoc. Prof. Department of Marketing, Faculty of Economics

References

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Published

2015-12-31

Issue

No. 4 (2015): October-December

Section

S

How to Cite

Goncharova, I. V. (2015). Development of the content of an image in business. Eurasian Journal of Economics and Management, 4, 148-151. https://journals.vsu.ru/econ/article/view/10470

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