Questions of the assessment of the capital of the brand

Authors

Keywords:

brand, brand equity, marketing effectiveness

Abstract

The problems, approaches to the evaluation of brand equity, trends and prospects of their development.

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Author Biography

  • Inna Viktorovna Goncharova, Voronezh State University

    Cand. Sci. (Econ.), Assoc. Prof., Departament of Marketing

References

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Published

2015-06-30

Issue

No. 2 (2015): April-June

Section

S

How to Cite

Goncharova, I. V. (2015). Questions of the assessment of the capital of the brand. Eurasian Journal of Economics and Management, 2, 26-31. https://journals.vsu.ru/econ/article/view/9358

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