Marketing models of interaction of subjects of the market of trade real estate

Authors

Keywords:

relationship marketing, key partners, marketing partnership models, principles of interaction between actors, commercial real estate market, interaction effects

Abstract

The article presents an approach to the problem of building long-term mutually beneficial relations of subjects of the real estate market. A basic marketing partnership model, taking into account the interests of the commercial real estate market.

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Author Biographies

  • Vera Ivanovna Aleshnikova, State University of Management

    Dr. Sci. (Econ.), Full Prof., Departement of Marketing

  • Tatiana Ivanovna Smotrova, Voronezh State Technical University

    Assist. Prof., Departament of Management

References

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Published

2015-09-30

Issue

No. 3 (2015): July-September

Section

S

How to Cite

Aleshnikova, V. I., & Smotrova, T. I. (2015). Marketing models of interaction of subjects of the market of trade real estate. Eurasian Journal of Economics and Management, 3, 171-176. https://journals.vsu.ru/econ/article/view/9535

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