Methodical approach to evaluating the effectiveness of marketing activities

Authors

  • Inna Viktorovna Goncharova Voronezh State University image/svg+xml
  • Yu.A. Makarenko Group of Companies «Stroyetechnokontakt»

Keywords:

marketing activities, trends in marketing, evaluation of the effectiveness of marketing

Abstract

Abctract: the issues of improving the methodological basis of evaluating and improving marketing effectiveness. Based on the proposed concept developed a methodical approach to evaluating the effectiveness of marketing activities.

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Author Biographies

  • Inna Viktorovna Goncharova, Voronezh State University

    Cand. Sci. (Econ.), Assoc. Prof., Departament of Marketing

  • Yu.A. Makarenko, Group of Companies «Stroyetechnokontakt»

    General Director

References

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Published

2012-06-30

Issue

No. 2 (2012): July-December

Section

S

How to Cite

Goncharova, I. V., & Makarenko, Y. (2012). Methodical approach to evaluating the effectiveness of marketing activities. Eurasian Journal of Economics and Management, 2, 193-196. https://journals.vsu.ru/econ/article/view/9818

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