Cognitive conflict in english political polycode text
DOI:
https://doi.org/10.17308/lic/1680-5755/2024/1/53-60Keywords:
polycode text, principles of polycode text analysis, cartoon of UK and US, pragmaticsAbstract
We discuss a variety of approaches to the notion of polycode texts and their possible typologies, which exist in modern linguistics. Yet another object of discussion is formed by the diffi culties, which arise in connection with polycode texts of various types and their analysis. Polycode texts present particular diffi culties when we try to include this format into text analysis. It gives us grounds to single out key features of polycode texts, which make them different from traditional text format. In far general terms we suggest singling out genres with the predominance of the arts component, political and propaganda component, advertising component, private component. Undoubtedly, each of the trends may in its turn include genre variations of its own dependent on the aim of creation, expected functions, pragmatic effect, means of circulation (TV, Internet, print, etc.), environment, geography, and other factors. As one of possible methodological decisions we suggest determining the cognitive confl ict when the artistic effect is achieved because two systems have clashed and created a new product with a certain degree of unexpected effect. Various forms which a cognitive confl ict may take in a polymodal text are undoubtedly connected with the genre, textual functions, and pragmatic effect. Further on we describe three types of cognitive confl ict in polycode texts. These are the confl ict of verbal and graphic components; the confl ict built on linguistic creativity and pun; the confl ict between a situation in the caricature and a real state of matters. Barack Obama and Rishi Sunak cartoons serve as an example. Methods of investigation are formed on the basis of linguocultural and cognitive discourse approaches combined with methods of structural semantics. The results of the research in question contribute to the investigations of political metaphors, text pragmatics. Some results may also be of interest for scholars whose professional sphere is linked to cross-cultural, linguo-cultural and political studies.
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