Strategy of advertising campaign selection

  • Valeriy Vladimirovich Davnis Voronezh State University
  • Arseniy Aleksandrovich Zhizhelev Voronezh State Technical University

Abstract

The paper touches upon a model of information distribution through mass media. The model is based on description of human’s behavior in terms of finite automaton and a probability model of message distribution. The model covers processes of accumulation, forgetting and extrusion of information. The model is applied to compare different marketing strategies in order to increase sales volume.

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Published
2004-06-30
How to Cite
Davnis, V. V., & Zhizhelev, A. A. (2004). Strategy of advertising campaign selection. Proceedings of Voronezh State University. Series: Economics and Management, (1), 87-95. Retrieved from https://journals.vsu.ru/econ/article/view/10205