Marketing and the international standards of series ISО 9000

Authors

Oleg Semenovich Schukin Voronezh State University

Keywords:

marketing, international standard, principles, process approach

Abstract

The analysis of system of principles of the international standards of series ISО 9000 from a position of marketing is lead. Presence of the marketing approach at principles of a general quality management is shown.

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Author Biography

Oleg Semenovich Schukin, Voronezh State University

доктор экономических наук

References

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PDF (Russian)

Published

2010-06-30

Issue

No. 1 (2010): January-June

Section

S

How to Cite

Schukin, O. S. (2010). Marketing and the international standards of series ISО 9000. Eurasian Journal of Economics and Management, 1, 121-123. https://journals.vsu.ru/econ/article/view/10428

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