Marketing and the international standards of series ISО 9000

  • Oleg Semenovich Schukin Voronezh State University
Keywords: marketing, international standard, principles, process approach

Abstract

The analysis of system of principles of the international standards of series ISО 9000 from a position of marketing is lead. Presence of the marketing approach at principles of a general quality management is shown.

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Author Biography

Oleg Semenovich Schukin, Voronezh State University

доктор экономических наук

Published
2010-06-30
How to Cite
Schukin, O. S. (2010). Marketing and the international standards of series ISО 9000. Proceedings of Voronezh State University. Series: Economics and Management, (1), 121-123. Retrieved from https://journals.vsu.ru/econ/article/view/10428

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