Marketing campaign in the process of formation and development of integrated corporate structures (on the example of military-industrial complex)
Keywords:
integration, scientific production association, marketing approach, integrated structure, military-industrial complex
Abstract
The article considers an effective way of integrating the PCR-based marketing approach in the modern innovative complex. As a center of innovative transformations is considered a group of holding type. Proposed structure of modern innovative complex on the basis of state-private partnership by combining the Voronezh enterprises of the military-industrial complex.
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Published
2014-09-30
How to Cite
Gadzhimetov, B. E., Pidoymo, L. P., & Schukin, O. S. (2014). Marketing campaign in the process of formation and development of integrated corporate structures (on the example of military-industrial complex). Eurasian Journal of Economics and Management, (3), 57-62. Retrieved from https://journals.vsu.ru/econ/article/view/9767
Section
S
