Mechanisms of marketing activity in education

Authors

  • Hristofor Aleksandrovich Konstantinidi Finance University under the Government of Russian Federation
  • Alla Semenovna Popova Financial University under the Government of the Russian Federation

Keywords:

marketing, approach, tools, concept, educational sector

Abstract

The paper attempts to examine aspects of the implementation of marketing in the educational sphere, using different tools. In this paper we study the questions reflected the quality of education, market regulators, the conceptualization of the quality of educational services from the perspective of the marketing approach.

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Author Biographies

  • Hristofor Aleksandrovich Konstantinidi, Finance University under the Government of Russian Federation

    Cand. Sci. (Econ.), Head of the Department of Management and Marketing

  • Alla Semenovna Popova, Financial University under the Government of the Russian Federation

    Cand. Sci. (Econ.), Assoc. Prof., Department of Management and Marketing

References

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Published

2014-12-31

Issue

No. 4 (2014): October-December

Section

S

How to Cite

Konstantinidi, H. A., & Popova, A. S. (2014). Mechanisms of marketing activity in education. Eurasian Journal of Economics and Management, 4, 162-165. https://journals.vsu.ru/econ/article/view/10014