Structure and the content of special functions of marketing in management organizational changes

Authors

Lesya Mihaylovna Bozhko Petersburg State Transport University

Keywords:

marketing, marketing functions, organizational changes, change management

Abstract

The content of the paper considers the marketing functions at change management. The maintenance of the special marketing functions connected with management of organizational changes on the basis of the marketing approach reveals.

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Author Biography

Lesya Mihaylovna Bozhko, Petersburg State Transport University

Cand. Sci. (Econ.), Assoc. Prof., Departament of Management

References

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Published

2012-06-30

Issue

No. 2 (2012): July-December

Section

S

How to Cite

Bozhko, L. M. (2012). Structure and the content of special functions of marketing in management organizational changes. Eurasian Journal of Economics and Management, 2, 190-192. https://journals.vsu.ru/econ/article/view/9817

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