Повышение конкурентоспособности организации на основе самооценки
Аннотация
Предмет. В статье рассматривается современный метод повышения конкурентоспособности организации на основе самооценки ее деятельности. Методология самооценки базируется на общепризнанных моделях делового совершенства, в нашей стране это модель премии правительства РФ в области качества, которая соответствует Европейской модели делового совершенства Европейского фонда по менеджменту качества (EFQM). Модель оценивает как организация, используя свои возможности, добивается запланированных результатов.
Цель. Анализ инструментов самооценки организации в задачах определения слабых и сильных сторон в деятельности, а также согласования возможностей организации с ее миссией и целями.
Методология. В исследовании применялась совокупность научных подходов: системного, проектного, институционального, структурного. В работе использованы приемы и методы формальной и диалектической логики.
Результаты. Показаны основные подходы к управлению конкурентоспособности на основе инновационных, маркетинговых, качественных и финансовых показателей. Проведено сравнение критериев премии правительства РФ в области качества с классическими теориями конкуренто-способности и японского подхода к конкурентоспособности организации. Показано преимущество методологии самооценки по критериям премии правительства РФ в области качества в оценке нефинансовых показателей деятельности, таких как лидерство, удовлетворенность персонала, удовлетворенность потребителей.
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