The development of the market strategy for the regional branch of the insurance company

Abstract

The modern market of insurance services in Russia has enough expressed an oligopoly character. The insurance companies are aspiring to be fixed on various market segments, using economic, administrative and organizational mechanisms of their monopolization. The market of voluntary insurance services is only being formed, that makes actual formation of productive strategy of development of its segments. The article highlights some offerings to such strategy on the basis of competitive advantages of concrete insurance firms and their territorial divisions.