Creation of the general value in the context of strategy of corporate social responsibility
The article explores the concept of creating shared value (CSV) as a new approach to identifying and strengthening the link between social and economic progress. The essence and content of shared value considered in the context of contemporary literature in the field of corporate social responsibility (CSR), stakeholder theory and sustainable development. Analyzed key advantages and disadvantages of CSV concept and potential opportunities and threats of its practical realization. Based on the study results, conclusions about the place and role of creating value in the further development of CSR strategy are made.