Possibilities of the integrated marketing communication in reproduction of qualitative characteristics of the human capital

  • Elena Vitalevna Mishon Voronezh State University
Keywords: human capital, quality of health, healthy lifestyle, communicative model, regional marketing, social and ethical marketing, integrated marketing communication

Abstract

In article the attention is focused on such qualitative characteristic of the human capital as «health». Prospects of use of regional marketing in the social sphere with a view of creation, distribution and practical realization of a healthy lifestyle are considered. In particular possibilities of the integrated marketing communication with reference to formation of self-preserving type of behavior of the population are investigated.

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Author Biography

Elena Vitalevna Mishon, Voronezh State University

Dr. Sci. (Econ.), Full Prof., Department of Regional Economics and Territorial Administration

Published
2012-06-30
How to Cite
Mishon, E. V. (2012). Possibilities of the integrated marketing communication in reproduction of qualitative characteristics of the human capital. Proceedings of Voronezh State University. Series: Economics and Management, (2), 32-35. Retrieved from https://journals.vsu.ru/econ/article/view/9790