Possibilities of the integrated marketing communication in reproduction of qualitative characteristics of the human capital

Authors

Keywords:

human capital, quality of health, healthy lifestyle, communicative model, regional marketing, social and ethical marketing, integrated marketing communication

Abstract

In article the attention is focused on such qualitative characteristic of the human capital as «health». Prospects of use of regional marketing in the social sphere with a view of creation, distribution and practical realization of a healthy lifestyle are considered. In particular possibilities of the integrated marketing communication with reference to formation of self-preserving type of behavior of the population are investigated.

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Author Biography

  • Elena Vitalevna Mishon, Voronezh State University

    Dr. Sci. (Econ.), Full Prof., Department of Regional Economics and Territorial Administration

References

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Published

2012-06-30

Issue

No. 2 (2012): July-December

Section

S

How to Cite

Mishon, E. V. (2012). Possibilities of the integrated marketing communication in reproduction of qualitative characteristics of the human capital. Eurasian Journal of Economics and Management, 2, 32-35. https://journals.vsu.ru/econ/article/view/9790