Evolution of ideas of personnel marketing

Authors

Keywords:

marketing personnel, marketing labor, the evolution of staff marketing technology development in an organization

Abstract

The article presents the results of original research in the field of marketing technology evolution in a business organization. The most detailed scientific ideas have been presented by West Germany scientists. The article highlights the specificity of staff marketing in Russia.

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Author Biography

  • I.V. Boldyreva, Voronezh State University

    Postgraduate Student, Departament of Personnel Management

References

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Published

2012-06-30

Issue

No. 2 (2012): July-December

Section

S

How to Cite

Boldyreva, I. (2012). Evolution of ideas of personnel marketing. Eurasian Journal of Economics and Management, 2, 115-118. https://journals.vsu.ru/econ/article/view/9803

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