Nonrealized potential: the personnel-marketing approach to the problem solving (the Germany enterprises experience)
Keywords:
marketing of the personnel, preference at a choice of a place of work, the requirement to appeal of a workplace, methods of research of the personnel
Abstract
This article is examined the problem of the marketing technologies development for set of candidates formation on staff employment, allowing to defi ne worker's intentions, his expectation from work, that is appeared as one of direction to solve the nonrealized potential problem
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Published
2010-06-30
How to Cite
Durakova, I. B. (2010). Nonrealized potential: the personnel-marketing approach to the problem solving (the Germany enterprises experience). Proceedings of Voronezh State University. Series: Economics and Management, (1), 128-133. Retrieved from https://journals.vsu.ru/econ/article/view/10430
Section
S
