Marketing in activities of classical university

Authors

Keywords:

marketing effectiveness, proactive marketing, the reasons for the choice of the university, methods for assessing brand components

Abstract

The article deals with the marketing activities of classical university in modern conditions of innovative development of the world economy and market globalization. The content of the ever-increasing requirements for higher education in support of innovative development of the region is specified, the ways of improving marketing are determined at this conjuncture. Criterias of choice of the university and evaluation of brand components obtained on the basis of marketing research of the target audience.

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Author Biographies

  • Oleg Nikolaevich Belenov, Voronezh State University

    Dr. Sci. (Econ.), Full Prof., Vice-Rector for International Cooperation and Marketing, Dean of the Faculty of International Relations

  • Inna Viktorovna Goncharova, Voronezh State University

    Cand. Sci. (Econ.), Assoc. Prof. Department of Marketing, Faculty of Economics

  • Irina Valerevna Shilova, Voronezh State University

    Assist. Prof. Department of International Economics and Foreign Economic Activity

References

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Published

2017-03-31

Issue

No. 1 (2017): January-March

Section

Marketing and Logistics

How to Cite

Belenov, O. N., Goncharova, I. V., & Shilova, I. V. (2017). Marketing in activities of classical university. Eurasian Journal of Economics and Management, 1, 85-91. https://journals.vsu.ru/econ/article/view/9597

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