Branding of territorial educations: look through the prism of theoretical concepts of marketing

Authors

Keywords:

place marketing, place branding, place product, brand image

Abstract

The article deals with theoretical aspects of place marketing relating to the process of place branding

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Author Biographies

  • Anastasia Nikolaevna Sova, Voronezh State University

    Cand. Sci. (Econ.), Assoc. Prof. Departament of Marketing

  • Olesya Vladimirovna Gorte, Voronezh State University

    Assist. Prof. Department of Marketing

References

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Published

2017-03-31

Issue

No. 1 (2017): January-March

Section

Marketing and Logistics

How to Cite

Sova, A. N., & Gorte, O. V. (2017). Branding of territorial educations: look through the prism of theoretical concepts of marketing. Eurasian Journal of Economics and Management, 1, 92-96. https://journals.vsu.ru/econ/article/view/9598

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